From Vision to Reality: The Evolution of Moncayo and Puerto Rico’s Next Great Luxury Destination

From Vision to Reality: The Evolution of Moncayo and Puerto Rico's Next Great Luxury Destination

 

Some of the most extraordinary resort communities are measured not in years—but in decades.

Large-scale luxury developments require vision, patience, significant capital, and the ability to evolve as markets, ownership, and consumer preferences change. Few projects illustrate this better than the transformation of the former Four Seasons Resort at Cayo Largo into what is now Moncayo Golf & Ocean Club—one of the most significant luxury hospitality and residential developments currently underway in Puerto Rico.

For AG&T, the project represents far more than a single transaction.

It reflects nearly two decades of working alongside world-class developers, investors, hospitality brands, and international capital to help position Puerto Rico among the Caribbean’s leading luxury destinations.

An Early Vision for Luxury Hospitality

Long before Puerto Rico’s current hospitality renaissance, the Cayo Largo site was envisioned as one of the island’s premier luxury resort communities.

Located along Puerto Rico’s spectacular eastern coastline, the project was designed to capitalize on one of the Caribbean’s most extraordinary natural settings while introducing a new level of luxury hospitality to the island.

At the time, financing a project of this scale required innovative thinking.

More than $100 million was successfully raised through the EB-5 Immigrant Investor Program, attracting international investors—primarily from China and Brazil—and demonstrating that Puerto Rico could compete for global sources of development capital.

The project also highlighted Puerto Rico’s unique competitive advantages as a U.S. jurisdiction, combining the security of the American legal and financial system with attractive economic development incentives and a world-class tourism destination.

The Evolution of a Landmark Project

As often happens with large master-planned communities, the project continued to evolve.

Markets changed. Capital markets shifted. New investors entered. The vision expanded.

Today, the property has entered an exciting new chapter as Moncayo Golf & Ocean Club, a transformative luxury community that has attracted one of the world’s most respected developers of private residential clubs—Discovery Land Company—along with a distinguished group of investment partners. The community will be anchored by Auberge Resorts Collection, marking the luxury hospitality brand’s first resort in Puerto Rico and further elevating the island’s position within the global luxury travel market.

Spanning more than 1,100 acres, Moncayo will feature an Auberge luxury resort, championship golf, private club amenities, wellness facilities, luxury residences, and extensive open space designed to celebrate Puerto Rico’s remarkable coastline and natural beauty.

While the total investment has not been publicly disclosed, the scale of the development places it among the largest and most significant luxury hospitality investments currently underway in Puerto Rico. Once completed, Moncayo is expected to establish a new benchmark for luxury residential and resort living in the Caribbean.

A Vote of Confidence in Puerto Rico

Perhaps the most important aspect of Moncayo is what it represents.

The decision by globally respected organizations such as Discovery Land Company and Auberge Resorts Collection to invest in Puerto Rico sends a powerful signal to the international investment community.

It reflects confidence in:

  • Puerto Rico’s growing luxury tourism market.

  • The island’s improving infrastructure.

  • Strong air connectivity to the mainland United States.

  • Increasing demand for branded residences and private club communities.

  • The long-term attractiveness of Puerto Rico as a destination for both investment and lifestyle.

For the broader hospitality industry, Moncayo demonstrates that Puerto Rico is increasingly competing alongside the Caribbean’s premier luxury destinations.

Lessons in Long-Term Development

Large resort communities rarely follow a straight path. They evolve through multiple ownership groups, changing market cycles, innovative financing structures, and new strategic partnerships.

The transformation from the original Four Seasons vision to today’s Moncayo Golf & Ocean Club illustrates the importance of patience, flexibility, and long-term commitment when developing world-class destinations.

It also reinforces an important lesson for investors.

Great projects are not defined by a single financing structure or ownership group.

They are defined by exceptional locations, thoughtful master planning, and the ability to attract world-class partners over time.

AG&T’s Perspective

Nearly two decades later, it is gratifying to see the original vision continue to evolve.

The emergence of Moncayo Golf & Ocean Club represents far more than a new luxury resort.

It represents the continued maturation of Puerto Rico’s hospitality industry and one of the strongest votes of confidence yet in the island’s long-term future.

As Puerto Rico enters a new era of luxury hospitality and branded residential development, Moncayo stands as a reminder that visionary projects, supported by patient capital and exceptional partners, have the power to redefine an entire destination.

Why Puerto Rico? Understanding the Island’s Unique Investment Advantage

Adam Greenfader Investing Mastermind

Why Puerto Rico? Understanding the Island's Unique Investment Advantage

The Puerto Rico Investing Mastermind brought together investors, entrepreneurs, developers, attorneys, tax professionals, and economic development leaders to explore the opportunities reshaping Puerto Rico’s economy. Hosted in Condado, San Juan, the program focused on the island’s unique investment advantages, including its strategic relationship with the United States, Act 60 tax incentives, Qualified Opportunity Zones, real estate development, and emerging business sectors.

The program featured presentations and discussions led by Adam Greenfader, Chairman of AG&T; Ashley Tison, Opportunity Zone attorney and national expert; Brett Siglin, real estate investor and educator; Brian Bourgerie, entrepreneur and investor; Kathryn Morea, Puerto Rico business strategist; Joel Berrocal, economic development professional; Michael Gay, CEcD, economic development executive; Samira Yassin, CPA, Esq., tax and legal advisor; and Veronica Montalvo, business and investment advisor. Together, the speakers provided a multidisciplinary perspective on why Puerto Rico has become one of the most compelling investment destinations under the U.S. flag and how public policy, private investment, and entrepreneurship are helping shape the island’s next chapter of economic growth.

 

Puerto Rico occupies a unique position unlike anywhere else in the Caribbean.

As a U.S. territory, the island combines the legal certainty, financial framework, and market access of the United States with the strategic location, climate, and lifestyle of the Caribbean. This distinctive combination has made Puerto Rico one of the region’s most compelling destinations for business expansion, hospitality development, manufacturing, technology, and real estate investment.

These themes formed the basis of a recent Puerto Rico Investing Mastermind, where investors, entrepreneurs, developers, and business leaders came together to explore the opportunities shaping the island’s next chapter of economic growth.

Rather than focusing solely on individual investment opportunities, the discussion centered on a broader question:

Why is Puerto Rico attracting increasing attention from investors across the United States and around the world?

A Strategic Bridge Between the U.S. and the Caribbean

Puerto Rico offers advantages that extend far beyond its tropical setting.

Operating under the U.S. Constitution, federal banking regulations, intellectual property protections, and established legal framework, the island provides investors with a level of certainty that is difficult to replicate elsewhere in the region.

English and Spanish are widely spoken, the workforce is highly educated, and businesses benefit from direct access to the U.S. financial system while operating in one of the most strategically located jurisdictions in the Caribbean.

For companies serving both North American and Latin American markets, Puerto Rico functions as a natural gateway between the two.

A Competitive Tax Environment

Puerto Rico has also developed one of the most comprehensive economic development strategies in the United States.

Through Act 60, the island offers targeted incentives designed to encourage export services, advanced manufacturing, technology, research and development, hospitality investment, and new business formation. These incentives have helped attract entrepreneurs, investment managers, family offices, technology companies, and professional service firms seeking to establish long-term operations on the island.

The objective has never been simply to reduce taxes.

It has been to create jobs, diversify the economy, stimulate private investment, and encourage innovation across multiple industries.

As Puerto Rico continues to evolve, these incentives remain an important component of a broader economic development strategy focused on long-term competitiveness.

One of America’s Largest Opportunity Zone Markets

Another distinctive advantage is Puerto Rico’s extensive network of Opportunity Zones.

Approximately 98% of the island has been designated as Qualified Opportunity Zones, creating one of the largest concentrations of Opportunity Zone investment opportunities anywhere under U.S. jurisdiction.

These areas encompass urban redevelopment districts, waterfront communities, hospitality destinations, mixed-use projects, industrial properties, and significant portions of the island’s residential and commercial real estate market.

For developers and long-term investors, the Opportunity Zone program has provided an additional incentive to deploy capital into projects that contribute to economic revitalization while benefiting from favorable federal tax treatment.

Combined with local incentives, this creates a uniquely attractive investment environment.

More Than Tax Advantages

While incentives often attract initial attention, they are rarely the sole reason investors choose Puerto Rico.

The island offers a combination of characteristics that continue to drive long-term investment:

  • A highly educated bilingual workforce.

  • Strong manufacturing and life sciences sectors.

  • Expanding technology and innovation ecosystems.

  • Modern airports, ports, and telecommunications infrastructure.

  • World-class hospitality and tourism.

  • Access to U.S. capital markets.

  • A growing entrepreneurial community.

  • An exceptional quality of life.

Increasingly, investors are choosing Puerto Rico not simply because of tax policy, but because they recognize the island’s long-term economic potential.

A New Generation of Investment

Over the past decade, Puerto Rico has experienced the emergence of a new generation of entrepreneurs, investors, and business leaders.

Technology companies, digital asset firms, investment managers, manufacturers, hospitality operators, healthcare providers, and family offices have joined long-established local businesses in helping diversify the island’s economy.

At the same time, significant federal infrastructure investment has accelerated modernization efforts across transportation, energy, water systems, housing, and public facilities.

Together, these trends are creating one of the most dynamic investment environments in the Caribbean.

AG&T’s Perspective

Having worked in Puerto Rico for more than three decades, AG&T has witnessed the island’s remarkable evolution firsthand.

Our experience spans residential communities, hospitality developments, mixed-use projects, institutional advisory assignments, and strategic planning initiatives across the island.

Throughout that time, one lesson has remained constant.

Puerto Rico’s greatest strength is not any single incentive program. It is the combination of its people, its strategic location, its legal and financial framework, its entrepreneurial culture, and its unique relationship with the United States.

Those advantages cannot be replicated elsewhere in the Caribbean.

As Puerto Rico continues to strengthen its economy and expand its global connections, we believe the island is well positioned to become one of the leading destinations for investment, innovation, and sustainable development throughout the Americas.

The opportunity extends far beyond tax incentives.

It is about participating in the long-term transformation of one of the Caribbean’s most resilient and promising economies.

The Puerto Rico Symposium in Miami With Historic Announcement

A Historic Moment: The Puerto Rico Symposium and the End of Bankruptcy

Miami, March 2022 — In front of more than 250 leaders from the public and private sectors, Governor Pedro Pierluisi announced that Puerto Rico had officially exited bankruptcy — one of the most consequential announcements in the island’s modern economic history.

The moment took place at The Puerto Rico Symposium, co-hosted by the Urban Land Institute Southeast Florida/Caribbean — chaired at the time by AG&T’s Adam Greenfader — and The Puerto Rico Builders Association, whose newly appointed president, Vanessa de Mari, was recognized as the first woman to lead the organization in its 70-year history.

The Symposium was dedicated to both milestones.

A Convening Role for AG&T

For AG&T, the Symposium reflected the firm’s long-standing conviction that Caribbean capital markets thrive when regional stakeholders and global investors sit in the same room.

Governor Pierluisi’s keynote highlighted the island’s economic recovery: the end of Puerto Rico’s population exodus, over 900 reconstruction projects underway, and — most notably — the formal end of the debt restructuring that had defined the island’s economy for the previous decade.

Attending government leaders included:

  • Pedro Pierluisi, Governor of Puerto Rico
  • Manuel Laboy, Executive Director, COR3
  • Maretzie Diaz, Deputy Director, PR Housing Department (CDBG-DR)
  • Natalia I. Zequeira, Commissioner of Financial Institutions
  • William Rodríguez Rodríguez, Secretary of Housing, Puerto Rico

The Panels

Panel 1 — Why Puerto Rico: Stories of Success

Moderated by Andrew Carlson, SVP Country Manager at JLL, the opening panel examined the island’s hospitality resurgence — more than 3,000 new or renovated room keys across El Conquistador, Grand Reserve (formerly Coco Beach), Sheraton, AC Hotels, and others.

Panelists included Federico Sanchez (Interlink Group), Dan Kodsi (Royal Palm Companies), Rafael E. Rojo (VRM Companies), and Brad Dean (Discover Puerto Rico), who noted that Puerto Rico had achieved record ADR and occupancy through COVID and was expanding demand across U.S. feeder markets.

Panel 2 — Federal Funding: Myth vs. Reality

Moderated by Ella Woger Nieves of Invest Puerto Rico, this panel unpacked the roughly $80 billion in federal recovery aid.

Manuel Laboy detailed the numbers: FEMA authorized $5 billion for temporary work and $21 billion for 9,000 permanent projects, with 800 currently under construction. Maretzie Diaz outlined the procurement process for private-sector participation, and Pamela Pautenade, former Deputy Secretary of HUD, dispelled misconceptions about relief-fund misuse.

Panel 3 — Fintech and Financial Innovation

Moderated by Nathan Whigham, Founder & President of EN Capital, the panel addressed Puerto Rico’s emergence as one of the world’s leading blockchain and fintech destinations.

Rodrick Miller, CEO of Invest Puerto Rico, framed the strategic shift: from marketing tax incentives to promoting the island’s labor quality, education system, and expertise in life sciences and biotech. Additional insight from Stephen Inglis(Importal) and Yael Tamar (SolidBlock) explored tokenized real estate and tax-credit monetization.

Panel 4 — Growth Industries and Tax Incentives

Moderated by Carla Campos, this closing panel with Jorge Ruiz Montilla (McConnell Valdés), Francisco Luis (Kevane Grant Thornton), and Rogelio “Roy” Carrasquillo (Carrasquillo Law Group) examined how tourism, manufacturing, life sciences, and agro-science tax incentives had translated into measurable job creation.

Banking’s Return

Speakers from Puerto Rico’s financial sector signaled renewed confidence in the island’s growth. Michael McDonnell, EVP at FirstBank — which had just re-opened its construction division — projected positive GDP growth for 2022, ending more than a decade of contraction.

Banesco USA, the only Florida- or Puerto Rico–based bank recipient of the U.S. Treasury’s $8.7 billion Emergency Capital Investment Program, also participated — a signal that federal capital was flowing back through island-connected institutions.

Natalia I. Zequeira, Commissioner of Financial Institutions, emphasized that International Financial Entities (IFEs) can now participate in special opportunity projects — a meaningful shift for structured capital.

A Conversation with Andrew Farkas

One of the day’s defining moments was a high-level conversation between Adam Greenfader and Andrew Farkas, founder of Island Capital Group.

The discussion focused on the role of institutional capital in Caribbean recovery — how sustainability, ESG frameworks, and long-term investment strategies can help return economic migrants to their island homes and rebuild communities beyond hurricane recovery.

That conversation continues to shape how AG&T positions institutional capital in the Caribbean today.

AG&T’s Perspective

The Puerto Rico Symposium underscored AG&T’s core belief: that Caribbean capital markets do not mature in isolation. They mature when regional developers, government leaders, institutional investors, and financial institutions build shared conviction in the same room, at the same table.

Announcements of this scale — a governor declaring the end of a decade-long bankruptcy in front of global institutional investors — do not happen by coincidence. They happen because someone, over years, has been convening the conversation.

For AG&T, that work continues.

Governor Pedro Pierluisi

Speakers Panel

Keynote Lunch Address

 

 

 

 

18 Billion For The Next Great Construction Boom

 

 

San Juan, Puerto Rico.

Last week The Puerto Rico Builders Association held its 70th year conference in San Juan Puerto Rico. The historic event was inaugurated with a conversation on Financing the Next Great Economic Construction Boom.  The panel included Michael McDonald, Executive Vice President and Group Director at Firstbank, Luis Alemañy President and CEO at the Economic Development Bank of Puerto Rico, and Eric Delgado Business Banking Relationship Manager at Acrecent Financial Corporation and Adam Greenfader, Managing Partner at AG&T.

It was clear from the conference panelists, that after more than fifteen years of stagnate growth, Puerto Rico appears ready to build back better. Billions of dollars of FEMA and CDBG-DR funds are being allocated in what will be the largest government funding program in US history.  While much of the Federal funds will be used to subsidize projects, the group was in agreement that there is a huge need for private investment and capital to bridge the financing gapMichael McDonald, Executive Vice President and Group Director at Firstbank, made the historic announcement that the bank is opening up its construction division. Several members from the newly formed team were present in the packed room including Carlos Navarro and Mei Li Tsai Rivera. “There is no better indicator of an economy that is ready to grow that when a bank reopens its construction division”, quoted Alfredo Martínez-Álvarez, Jr., Chairman of the Puerto Rico Builders Association.

Equally promising, Luis Alemañy President and CEO at the Economic Development Bank of Puerto Rico, was asked about the much awaited CDBG-DR funding. Mr. Alemañy explained that the Economic Development Bank of Puerto Rico has already started allocating over $225 Million dollars to small entrepreneurs. The group was especially receptive to the fact that the grants are being disbursed in $50,000 tranches and does not require repayment.

Since 2008, Puerto Rico has gone from twelve financial institutions to less than four. Eric Delgado Business Banking Relationship Manager at Acrecent Financial Corporation, sees a new role for niche lenders filling that gap in Puerto Rico.  He specifically discussed how Acrecent can play a role in funding new construction projects. “We are able to get to funding much faster than traditional banks and also have the capacity for higher loan to coast ratios.  Both Firstbank and Acrecent mentioned that capital is seeking anywhere from 25%-35% of project equity.

“As Puerto Rico gets ready to build thousands of much needed homes, critical infrastructure and other key projects, it will be up to both private and public institutions to step up and provide the much needed capital and leadership”, quoted Adam Greenfader of AG&T.  All of the panelist were in agreement that the island in the next few years is ready for strong growth. They specifically mentioned that in addition to the more than 8 billion dollars of Federal Grants, Puerto Rico has one of the most robust tax incentives and credit programs in the world. The hospitality incentive with a 40% tax credit was specifically highlighted as a very strong component of any capital stack today.

Helping to plan a better future for the island, The Puerto Rico Builders Association will be holding its annual conference on September 20 and 21, 2022.  Speaking and sponsorship opportunities are available and you may contact AG&T at contact@agandt.com.

 

AG&T is a real estate development and consulting company founded in 1998 with headquarters in Miami, Florida. Our  track record spans over 55 real estate development projects in Puerto Rico, Sint Maarten, Costa Rica, Panama, Mexico, Dominican Republic, and various other Caribbean islands.

 

State of the Caribbean Hospitality Market: Capital Markets, Lending, and the Road to Recovery

State of the Caribbean Hospitality Market: Capital Markets, Lending, and the Road to Recovery

On March 16, 2021, at a time when much of the global hospitality industry remained in crisis, the Urban Land Institute Caribbean Council convened one of its most comprehensive discussions on the future of Caribbean tourism and hotel investment.

The webinar, “State of the Caribbean Marketplace,” brought together an exceptional panel of leaders representing institutional lending, development finance, hotel brokerage, destination marketing, and investment to examine the unprecedented challenges facing the hospitality sector and, more importantly, how the industry could emerge stronger.

Moderated by Adam Greenfader, Managing Partner of AG&T and Chair of the ULI Caribbean Council, the discussion featured:

  • Juan Corvinas Solans, Managing Director, Head of International Hotel Finance

  • Rogerio Basso, Head of Tourism, IDB Invest

  • Alexandra Lalos, hospitality investment professional

  • Christian Charre, Senior Vice President, CBRE Hotels

  • Brad Dean, CEO, Discover Puerto Rico

Rather than focusing solely on the immediate effects of COVID-19, the panel explored the deeper structural changes taking place across the hospitality industry and capital markets. The discussion provided valuable insights into lender responsibilities, investor behavior, hotel valuations, operational resilience, and the future of Caribbean tourism.

A Crisis Unlike Any Other

One of the central themes of the conversation was why COVID-19 differed fundamentally from the Global Financial Crisis of 2008–2009.

While both crises placed tremendous pressure on the hospitality industry, their underlying causes—and therefore the appropriate responses—were entirely different.

The Global Financial Crisis originated within the financial system itself. Excessive leverage, declining real estate values, and failures in the banking sector led to a widespread credit contraction. Liquidity evaporated, financing became scarce, and many otherwise viable projects were unable to refinance their debt. Banks faced solvency concerns, and distressed asset sales became commonplace as lenders worked through troubled portfolios.

COVID-19 presented an entirely different challenge.

Hotels did not fail because of poor underwriting or excessive leverage. In many cases, they entered 2020 with healthy balance sheets, strong occupancies, and positive cash flow. Instead, the pandemic abruptly halted global travel through government-imposed restrictions and public health measures. Demand disappeared almost overnight, not because travelers had lost interest in tourism, but because they simply could not travel.

This distinction fundamentally changed the role of financial institutions.

The Responsibility of Lenders During Extraordinary Times

One of the most compelling discussions centered on the responsibilities of lenders during a crisis that was not caused by borrowers.

Panelists emphasized that traditional loan enforcement strategies would not serve either lenders or borrowers under these unprecedented circumstances.

Instead, many financial institutions adopted a collaborative approach that focused on preserving long-term asset value rather than maximizing short-term recoveries.

Throughout the Caribbean and internationally, lenders worked closely with hotel owners to provide temporary payment deferrals, covenant waivers, loan modifications, maturity extensions, and other restructuring solutions designed to bridge the industry through the temporary disruption.

This represented a significant evolution in lender philosophy.

Rather than forcing widespread foreclosures, financial institutions recognized that preserving high-quality hospitality assets would ultimately benefit borrowers, lenders, investors, employees, and local economies alike.

The discussion highlighted an important lesson from the Global Financial Crisis: unnecessary liquidations often destroy long-term value. In contrast, patience and partnership can preserve both businesses and communities during periods of extraordinary uncertainty.

Capital Never Left the Market

Another important takeaway was that while travel had stopped, investment capital had not.

Institutional investors, private equity firms, family offices, sovereign wealth funds, and hospitality-focused lenders continued to study the market throughout the pandemic.

Many viewed the crisis as a temporary interruption rather than a permanent impairment of Caribbean tourism.

The panel discussed how sophisticated investors were actively preparing for recovery by evaluating acquisition opportunities, recapitalizations, refinancing transactions, and development sites well before travel resumed.

This confidence reflected the industry’s belief that the Caribbean’s long-term fundamentals remained intact:

  • World-class tourism destinations

  • Limited beachfront supply

  • Strong luxury demand

  • Growing interest in wellness and experiential travel

  • Continued expansion by international hotel brands

  • Attractive long-term demographic trends

As history has shown, many of these investors were well positioned to participate in one of the strongest tourism recoveries in the world.

The Evolution of Hotel Finance

The conversation also explored how financing structures were evolving.

Lenders increasingly emphasized sponsor quality, operational expertise, liquidity, and business continuity planning alongside traditional underwriting metrics.

Hotel operators were expected to demonstrate greater flexibility in managing costs, staffing, technology adoption, and guest experience.

Developers likewise began integrating resilient design, sustainability, wellness amenities, and mixed-use programming into new projects, recognizing that these features would become increasingly important to both guests and capital providers.

The pandemic accelerated trends that were already reshaping hospitality finance.

A More Sophisticated Investment Environment

Rogerio Basso provided valuable insights into the role of development finance institutions in supporting tourism throughout Latin America and the Caribbean.

Unlike traditional commercial lenders, multilateral development banks often provide patient capital that can continue flowing during periods of market uncertainty. Their participation not only supplies financing but also reinforces investor confidence, promotes sustainable development, and encourages higher environmental and governance standards.

Christian Charre shared perspectives from the hotel transaction market, illustrating how valuation methodologies were adapting in response to temporary operating disruptions. Rather than relying solely on current cash flow, investors increasingly focused on normalized performance and long-term replacement value.

Brad Dean discussed the remarkable resilience of travel demand and emphasized that tourism remained one of the world’s most powerful economic engines. While the pandemic temporarily interrupted mobility, the human desire to travel, connect, and experience new destinations remained fundamentally unchanged.

Looking Back

Several years later, many of the observations shared during this discussion proved remarkably accurate.

The Caribbean experienced one of the fastest tourism recoveries globally. Hotel occupancies rebounded, average daily rates reached record levels in many destinations, institutional investment returned, branded residences flourished, and major international hotel companies accelerated expansion throughout the region.

Perhaps most importantly, the industry demonstrated that collaboration among lenders, investors, operators, governments, and development institutions could preserve long-term value even during periods of extraordinary disruption.

AG&T’s Commitment to Caribbean Thought Leadership

The State of the Caribbean Marketplace webinar reflected AG&T’s broader commitment to advancing meaningful conversations about the future of Caribbean real estate and hospitality.

Through its leadership within the Urban Land Institute Caribbean Council, collaborations with industry organizations, and partnerships with public and private sector leaders, AG&T has consistently created forums where investors, lenders, developers, hotel operators, policymakers, and academics can exchange ideas and shape the future of the region.

The conversation was never simply about surviving the pandemic.

It was about understanding how crises reshape industries, how responsible lending preserves markets, and how thoughtful leadership can position Caribbean hospitality not merely for recovery, but for long-term growth.

The lessons remain just as relevant today. Strong destinations are built not only through exceptional hotels and visionary developments, but through resilient financial systems, collaborative partnerships, and leaders willing to think beyond the next business cycle.

Could this be the year for Puerto Rico?

Adam Greenfader
 
 

Could this be the year for Puerto Rico?

 

It had been almost 12 months since my last visit to Puerto Rico. Thanks to the COVID lockdown expectations were low. The last time I visited, more than 2 years after hurricanes Irma and Maria, the devastation was still overwhelming.  Streets were lined with garbage, electrical lines in disrepair, and thousands of homes had roofs covered in blue tarps. This combined with more than ten years of economic recession made has made Puerto Rico extremely pessimistic. As I landed in Luis Munoz Marin Airport, I was thinking,  “Would the ensuing earthquakes and COVID pandemic ravage the economy even more…”

 

I travelled the entire island from coast to coast –  100 x 35 miles, in a two week period. I drove from San Juan to Aguadilla, Mayaguez, Ponce, Humacao, Fajardo, and Ocean Park.  The roads were in good condition, the street lights working, and many buildings newly painted.  Notwithstanding the COVID crisis, the economy was bustling.  Most palpable was the positive attitude and feeling of the people. I spoke with many colleagues and friends and was told that much of the hurricane insurance had circulated through the economy.  The 8-12 billion in Federal relief from CDBG-DR is expected by early 2021.  Homemade signs seeking construction workers can be seen throughout the island that read, “Se Solicita Carpinteros y Albanilles”.

While the tourists were clearly absent ‘en mass’, a handful of new boutique hotels, especially in San Juan, have been recently delivered between 2019-2020. Much of this new hotel activity is due in part to the Tourism Tax Incentive. The tax incentive provides up to 40% of the total project’s cost back to sponsors…incredibly, some of it can be used for funding as part of the initial capital stack.  While this is not common anywhere in the world, Puerto Rico’s is not a typical Caribbean destination. The total economic activity (GDP) in Puerto Rico is less than 7% for all tourism related activities.  This includes, hotels, trades, conventions, excursions, etc..   This is an astonishing low number for an island that is surrounded by warm water, beautiful beaches, and lush landscapes. Read more about why Puerto Rico is like this at: https://agandt.com/contact-why-puerto-rico-now/

These tax incentives combined with a team of dedicated individuals in the Destination Marketing Organization (DMO) –  Discover Puerto Rico and other Public Private Partnerships (Invest Puerto Rico) is helping to make Puerto Rico a thriving tourism destination. The island currently boats some of the top hotels in the Caribbean with ADR’s over $1,500 per night.  Much of this demand is generated by the Act 20/22 (now Act 60).  For the last five years, hundreds of high net worth US individuals have moved to Puerto Rico to take advantage of zero Federal capital gains.  Act 60 has resulted in over 500 families and hundreds of new business moving to Puerto Rico.  There seems to be no end in sight for these new Americans living in Puerto Rico.  

Dorado Beach

This week Puerto Rico also inaugurated for the first time in over 20 years, the same political party. The PNP or US Statehood party won the election with a mandate for political stability, reduced corruption, and closer ties with the United States. While the island’s economic crisis is far from over, the COVID pandemic has put Puerto Rico back in the spotlight for its manufacturing proficiency. The island of Puerto Rico is one of the world’s leading pharmaceutical destinations – producing more than the top 5 US States combined. As thousands of jobs come back to the USA-Puerto Rico, invariably many will end up where the cost of labor is 15% less expensive, and there is a 60 year culture of robust manufacturing.

 

So is this the year for Puerto Rico?  Strong yes if you are involved with affordable housing, luxury resorts, alternative energy and critical manufacturing.

While we at AG&T do not have the proverbial ‘crystal ball’ on the island’s long term economic growth, things feel like they are on the right track and we will have more clarity with the resolution to the island’s bond crisis, the electrical authority privatization (AEE), and the completion of the responsibilities of The Fiscal Oversight and Managemnt Board for Puerto Rico. 

Caribbean Hospitality Summit Draws Record Numbers

The Caribbean’s Hospitality Renaissance:

 

For decades, the Caribbean has been recognized as one of the world’s premier tourism destinations. Today, it is emerging as one of the most compelling regions for hospitality investment, infrastructure development, and long-term capital deployment. At the center of that transformation is Puerto Rico—a market whose financial renaissance is helping redefine investment across the Caribbean.

At AG&T, we have had the privilege of participating in that evolution for more than three decades.

As a Caribbean real estate development and capital advisory firm, our mission extends well beyond individual transactions. We have worked to strengthen the economic ties between Puerto Rico, the U.S. mainland, and the broader Caribbean by bringing together developers, lenders, institutional investors, hospitality brands, family offices, government agencies, and industry leaders. We believe that successful hospitality markets are built on relationships, collaboration, and confidence in long-term investment.

This philosophy has guided AG&T’s partnerships with organizations such as the Puerto Rico Builders Association, the Urban Land Institute, Bisnow, hospitality conferences, investment forums, and numerous public and private initiatives designed to showcase the Caribbean as a world-class destination for investment as well as tourism.

One such milestone was the Puerto Rico Builders Association’s conference, where AG&T organized and moderated a discussion on the future of development finance featuring senior executives from FirstBank, the Economic Development Bank of Puerto Rico, and Acrecent Financial. While the conversation centered on financing new construction, it reflected something much larger: Puerto Rico’s financial sector was entering a new era, creating opportunities not only for the island, but for hospitality and real estate investment throughout the Caribbean.

Looking back today, that conversation marked the beginning of a broader transformation.

Puerto Rico has emerged from years of fiscal restructuring with renewed financial stability, strengthened institutions, and a growing ecosystem of capital providers. Traditional banks have returned to construction lending, private credit has expanded, institutional investors are increasingly active, and billions of dollars in federal investment have accelerated infrastructure modernization. Together, these developments have created one of the strongest investment environments the island has experienced in decades.

The implications extend far beyond Puerto Rico.

Hospitality has always been one of the Caribbean’s most important economic engines. Across the region, demand for luxury resorts, branded residences, mixed-use destinations, marinas, wellness communities, and experiential travel continues to grow. Meeting that demand requires sophisticated capital markets, experienced development partners, and trusted financial institutions.

Puerto Rico’s financial resurgence is helping create that foundation.

As capital markets mature and investor confidence grows, the island increasingly serves as a gateway for institutional investment into the Caribbean. International hotel brands, private equity firms, family offices, lenders, and developers are viewing the region with renewed optimism, supported by stronger financial structures and improved access to capital.

At AG&T, we have worked to help build those connections.

Through partnerships with organizations such as Bisnow, the Urban Land Institute, the Puerto Rico Builders Association, and numerous hospitality and investment organizations, we have organized conferences, investor forums, educational programs, and networking events that connect mainland U.S. capital with Caribbean opportunities. These initiatives are designed not simply to promote projects, but to foster meaningful dialogue between investors, public officials, hospitality leaders, financial institutions, and developers.

Our objective has remained remarkably consistent: position Puerto Rico and the Caribbean as globally competitive destinations for investment, innovation, and sustainable economic growth.

The Caribbean hospitality sector is entering a defining period. Record tourism, expanding airlift, increasing demand for luxury accommodations, resilient infrastructure, and growing interest from global investors are reshaping the region’s development landscape. At the same time, public-private partnerships, innovative financing structures, and collaborative leadership are creating opportunities that would have been difficult to imagine only a decade ago.

Economic transformation does not occur in isolation. It is the product of sustained collaboration among governments, financial institutions, developers, investors, and industry organizations that share a common vision.

Puerto Rico’s financial renaissance is strengthening not only the island’s economy, but also the future of Caribbean hospitality.

At AG&T, we are proud to continue serving as a bridge between Caribbean opportunity and global capital—helping build the relationships that will shape the region’s next generation of hospitality and real estate development.

Creating a Forum for Caribbean Thought Leadership: The First ULI Caribbean Roundtable

Creating a Forum for Caribbean Thought Leadership: The First ULI Caribbean Roundtable

 

Great ideas rarely emerge in isolation. They are born through conversation, collaboration, and the willingness to bring together people with different perspectives to solve shared challenges.

That belief inspired the launch of the ULI Caribbean Roundtable, an initiative created to establish a regular forum where leaders from across the Caribbean real estate, hospitality, finance, planning, and development industries could exchange ideas and discuss the opportunities shaping the region’s future.

Chaired by Adam Greenfader, Chairman of AG&T and then Chair of the ULI Southeast Florida/Caribbean Council, the inaugural Roundtable brought together a diverse group of developers, investors, architects, financial advisors, and industry leaders committed to advancing thoughtful, sustainable growth throughout the Caribbean.

Among the featured speakers were:

  • Emilio Colón Zavala, President, Puerto Rico Builders Association

  • Ricardo Álvarez-Díaz, Founder and CEO, Álvarez-Díaz & Villalón (AD&V)

  • Robbie Karver, Ernst & Young (EY), Hospitality Advisory

The event was made possible through the collaboration of the Urban Land Institute Southeast Florida/Caribbean District Council and its outstanding leadership team, whose commitment helped establish what would become an ongoing series of conversations focused on the future of Caribbean development.

A Region Entering a New Chapter

The discussion took place during a pivotal moment for the Caribbean.

Only two years after Hurricanes Irma and Maria, the region was rebuilding with renewed optimism while simultaneously attracting increased interest from institutional investors, global hotel brands, and international developers.

Despite recent challenges, the panel shared a remarkably optimistic outlook.

  1. Tourism fundamentals remained strong.
  2. Airlift continued to expand.
  3. Hotel occupancy was recovering rapidly.
  4. Luxury travel demand remained resilient.
  5. Most importantly, investors continued to believe in the long-term strength of the Caribbean hospitality market.

 

Key Themes That Continue to Shape the Region

Several observations made during the Roundtable remain remarkably relevant today.

Access Drives Investment

The panel agreed that air connectivity remains one of the most important drivers of tourism and hospitality investment.

Destinations with strong international airlift continue to outperform, creating greater confidence among developers, lenders, hotel operators, and institutional investors.

The Caribbean Is Maturing

Rather than being viewed as a collection of isolated resort destinations, the Caribbean has increasingly evolved into a sophisticated investment market offering diverse opportunities across hospitality, branded residences, mixed-use development, marinas, logistics, and infrastructure.

This maturation has attracted increasingly sophisticated sources of capital seeking long-term investment opportunities.

Puerto Rico’s Competitive Position

The discussion also highlighted Puerto Rico’s unique advantages.

Federal disaster recovery funding, Opportunity Zones, tourism incentives, and the island’s attractive tax framework were already positioning Puerto Rico for renewed investment.

Many of those early observations have since materialized, with Puerto Rico experiencing record tourism performance, significant hospitality investment, and growing institutional interest.

Resilience Creates Value

One of the most encouraging conclusions reached during the Roundtable was that resilience does not necessarily reduce investment returns.

Developers increasingly recognized that resilient design, stronger construction standards, and sustainable planning can enhance long-term asset performance while reducing future risk.

Today, resilience has become a central component of hospitality development throughout the Caribbean.

Building More Than Conversations

Looking back, the greatest achievement of the Caribbean Roundtable was not any single discussion.

It was the creation of an ongoing community.

Over the following years, the Roundtable welcomed leaders from organizations including Hilton, CBRE Hotels, IDB Invest, Discover Puerto Rico, Apple Leisure Group, Sculptor Real Estate, major financial institutions, developers, architects, government agencies, and global investors.

Each conversation expanded the dialogue around the issues shaping Caribbean development—from hospitality and branded residences to climate resilience, institutional capital, infrastructure, manufacturing, tourism, and public-private partnerships.

AG&T’s Perspective

For AG&T, organizing the Caribbean Roundtable reflected a long-standing philosophy.

Economic development begins by bringing people together.

Throughout our history, we have sought to connect government leaders, investors, developers, hotel brands, universities, planners, architects, financial institutions, and entrepreneurs around one common objective: creating a stronger, more resilient Caribbean.

The Roundtable became one of many platforms through which those conversations could occur.

Today, those discussions continue to influence the way we think about hospitality, resilience, investment, and sustainable development across the region.

Because while individual projects may define skylines, it is collaboration that ultimately shapes the future of communities.

Puerto Rico’s Turning Point: Looking Beyond the Crisis

In 2018, less than a year after Hurricanes Irma and Maria devastated Puerto Rico, the headlines focused almost exclusively on destruction, migration, and uncertainty.

At AG&T, we saw something different. While acknowledging the immense humanitarian and economic challenges facing the island, we believed Puerto Rico was entering a period of profound transformation. The combination of federal reconstruction funding, economic reform, tax incentives, private investment, and long-overdue infrastructure modernization created the foundation for what could become one of the island’s most significant economic renaissances in decades.

That perspective was featured in an interview with Bisnow South Florida, where Adam Greenfader discussed Puerto Rico’s long-term outlook, the rebuilding process, and why the island’s greatest opportunities still lay ahead.

Several of the themes discussed in the interview have proven remarkably accurate. Puerto Rico experienced one of the largest reconstruction efforts in modern U.S. history, supported by tens of billions of dollars in federal investment for housing, infrastructure, utilities, schools, healthcare facilities, and resilience projects.

  • Tourism reached record levels.
  • Luxury hospitality investment accelerated.
  • New residents, entrepreneurs, family offices, technology companies, and investment funds relocated to the island, strengthening sectors ranging from real estate and finance to life sciences and technology.

The discussion also anticipated the growing importance of Puerto Rico’s tax incentive programs, Opportunity Zones, and the island’s role as a gateway between the United States, Latin America, and the Caribbean.

At the same time, many of the challenges identified remain part of Puerto Rico’s ongoing conversation, including housing affordability, infrastructure modernization, energy resilience, insurance costs, population dynamics, and creating economic growth that benefits all Puerto Ricans.

AG&T’s Perspective

For more than three decades, AG&T has believed that Puerto Rico’s future extends far beyond disaster recovery. The island possesses exceptional long-term advantages, including its strategic location, U.S. legal and financial framework, highly educated bilingual workforce, manufacturing base, expanding hospitality sector, and unique tax and investment incentives.

Our work has consistently focused on helping connect these strengths with responsible private investment while promoting resilient, sustainable, and inclusive economic development.

The interview below captures an important moment in Puerto Rico’s history when rebuilding was just beginning and the island’s future remained uncertain.

Looking back today, it serves as a reminder that meaningful transformation often begins long before the results become visible.

The following article originally appeared in Bisnow South Florida and is reproduced here with permission/summary for historical context.

Puerto Rico After The Hurricanes: Investors And Bitcoin Cowboys Are Circling

By Deirdra Funcheon as Published in Bisnow South Florida

Puerto Rico has been desperate for aid that has been too slow and insufficient following hurricanes Irma and Maria in 2017. But a few on the island say the attention followed might ultimately be a net positive for the commonwealth. “The bottom line is that Puerto Rico in the next two to three years is expected to see strong growth — 3 to 3.5% of GDP,” said Adam Greenfader, principal of Miami-based AG&T Development and Advisory Services. “It hasn’t had growth in 12 years. A depression is defined as negative economic growth for three quarters, so for all intents and purposes, Puerto Rico has been in a depression for 12 years.”

Greenfader married into a family that facilitates Section 8 housing throughout Puerto Rico. He then became a developer there himself. Currently, he serves as the liaison to the Puerto Rico Builders’ Association and the chair of the Urban Land Institute’s Caribbean Council. Greenfader points out that while last summer’s hurricanes devastated the commonwealth, jobs had already been scarce for more than a decade as the government faced a crippling debt crisis, owing $123B and declaring bankruptcy last spring. Though an estimated 150,000 Puerto Ricans fled to the U.S. mainland after the hurricanes, between 60,000 and 70,000 residents had already been leaving each year of the crisis. Puerto Rico’s current population is about 3.5 million, down from a peak of about 4 million, Greenfader said.

Turnaround efforts began years ago. Reforms enacted in 2012 enticed businesses and high net worth individuals to relocate to Puerto Rico by taxing corporate profits at a flat 4% and eliminating taxes on dividends, interest and capital gains for anyone who resided at least half the year in Puerto Rico. For anyone selling a company or large amounts of stock, these measures could result in saving millions of dollars on taxes. Famously, Putnam Bridge Funding CEO Nicholas Prouty invested more than $100M and relocated his family. Billionaire John Paulson bought several hotels. Michael E. Tennenbaum founded Caribbean Capital & Consultancy Corp. Goldman Sachs and various hedge funds moved in and bought distressed mortgages for pennies on the dollar. 

Greenfader said that about 1000 high net worth individuals moved to the island, and about 200 are coming each year. Cottage industries sprung up to cater to these ultra-wealthy.  Then last year’s hurricanes blew through, knocking out power and killing 64 people directly and 4,645 in total, according to Harvard University. Though the U.S. government responded painfully slowly, $18B in aid has been approved from the Department of Housing and Urban Development, and billions more are expected, Greenfader said.

Recovery is slow, but happening. Tesla built a solar array to power a children’s hospital. Doctors are being offered tax incentives to stay in Puerto Rico. Private insurance companies have started to pay claims, so 60% of hotels are now operational, Greenfader said. He believes that when the economy improves, exiles will move back. 

Publicity around the hurricanes certainly brought attention to the commonwealth. Immediately after the hurricanes, only about half of Americans knew that Puerto Rico was part of the United States; that number has since risen to 76%. Following the disaster, dozens of cryptocurrency entrepreneurs relocated to San Juan to buy hundreds of thousands of acres of land, take advantage of the tax structure and set up a “crypto utopia.” Greenfader suggested there is more opportunity for economic recovery: Puerto Rico’s tourism industry makes up only 6.5% of gross domestic product, whereas on many Caribbean islands, that figure is 50% or more. That is by design, he said; in the 1950s and ’60s, laws were structured to keep out the Mafiosos who ran Cuba. It could be increased substantially. 

Furthermore, the island has long had a mishmash system of collecting property taxes, partly because so many homes are built informally or illegally — “People get a paycheck, buy [a] few beers, invite their friends and family over to build a wall at a time,” Greenfader said — and partly because the tax code hasn’t been revised since 1950s. “A property worth a million dollars might pay no more than $2K, $3K in taxes for a year,” Greenfader said. A better system of collecting taxes could be implemented to make the government more solvent.  Although he is optimistic, Greenfader acknowledged the challenges.

While Puerto Rico is a diverse society, where rich and poor have long mixed freely, the influx of people taking advantage of the tax breaks is “adding an upper class the island never had before,” he said, and there has been some blowback. Workaday employees are facing pension cuts and austerity measures as Puerto Rico grapples with its debt. Currently, according to Democracy Now, 55,000 residents are in foreclosure and the government is turning to privatization as the solution for economic woes, which will enrich investors but hurt the working class. In a Bloomberg article Monday about the search for someone to buy the country’s beleaguered electric company, which goes so far as to ask potential buyers how they would like to be regulated, a Puerto Rico resident said, “We are tired of people coming here to get rich and take advantage of us.”  Some grass-roots organizations have taken shape to resist Wall Street — forces that author Naomi Klein explores in a new book, “The Battle for Paradise: Puerto Rico Takes On the Disaster Capitalists.”

Greenfader noted that insurance premiums will likely continue to rise, and the Jones Act, a shipping law that requires goods to stop in a mainland port, makes commodities expensive. Whatever economic policies prevail, at least new construction on the island should be more resilient. Greenfader said builders already adhere to codes that mirror Miami-Dade’s, which were made stronger after Hurricane Andrew in 1992. They use reinforced concrete and no wood. Going forward, he said, there is a commitment to using more sustainable designs, particularly in the energy space, such as solar power arrays and micro electric grids. Today, about 10,000 customers in Puerto Rico who lost electricity after last year’s hurricanes are still without power. 

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