Why Puerto Rico? A Global Destination for Hospitality, Tourism, and Investment

Why Puerto Rico? A Global Destination for Hospitality, Tourism, and Investment

Discover Puerto Rico Tourism video (2:45 s)  highlights Puerto Rico’s unique selling proposition for tourism in 2022 and beyond. Interviews with Adam Greenfader of AG&T and Federico Stubbe of PRISA Group discuss the island’s rich culture, robust infrastructure, great airlift, and other benefits such as Federal tax incentives. Watch the video to learn how you can be part of Puerto Rico’s booming hospitality and tourism industry.

 

 Puerto Rico has entered one of the most dynamic periods in its modern history.

 

Long celebrated for its vibrant culture, stunning natural beauty, and strategic location in the heart of the Caribbean, the island has evolved into something even more compelling: a world-class destination for tourism, hospitality investment, and economic development.

To highlight this transformation, Discover Puerto Rico, the island’s official Destination Marketing Organization (DMO), produced a short video featuring industry leaders discussing the factors driving Puerto Rico’s remarkable growth. Joining the conversation were Adam Greenfader, Chairman of AG&T, and Federico Stubbe, President of PRISA Group, two long-time advocates for Puerto Rico’s hospitality and real estate industries.

The discussion explores why Puerto Rico is uniquely positioned to attract both visitors and investors.

Unlike any other Caribbean destination, Puerto Rico combines the lifestyle and natural beauty of the Caribbean with the legal protections, financial systems, and business certainty of a U.S. jurisdiction. This unique combination has helped the island attract international hotel brands, institutional investors, entrepreneurs, manufacturers, technology companies, and a growing community of business leaders seeking long-term opportunities.

A Competitive Advantage Unlike Anywhere Else

Puerto Rico’s investment story extends far beyond its beaches.

The island offers one of the most comprehensive business ecosystems in the Caribbean, supported by:

  • A robust U.S. legal and financial framework.

  • A highly educated and bilingual workforce.

  • Modern highways, ports, airports, and telecommunications infrastructure.

  • More than 20 direct destinations served by excellent airlift to the continental United States, Latin America, and Europe.

  • Competitive tax incentives supporting manufacturing, export services, hospitality, and new business investment.

  • A mature banking system and access to U.S. capital markets.

Combined with its strategic geographic location, these advantages position Puerto Rico as a natural gateway between North America, Latin America, and the Caribbean.

Hospitality Leading the Way

Tourism continues to be one of Puerto Rico’s most important economic engines.

Record visitor arrivals, expanding air service, increasing hotel occupancy, new luxury resorts, branded residences, and significant private investment have reinforced the island’s position as one of the Caribbean’s fastest-growing hospitality markets.

Yet Puerto Rico’s appeal extends well beyond leisure travel.

Visitors increasingly come to experience the island’s rich culinary scene, music, history, outdoor recreation, wellness experiences, cultural festivals, and entrepreneurial energy. This diversification has helped create a more resilient tourism economy capable of supporting long-term investment.

Public and Private Sector Collaboration

One of Puerto Rico’s greatest strengths has been the collaboration between the public and private sectors.

Created in 2017, Discover Puerto Rico has played an instrumental role in repositioning the island within the global tourism marketplace through innovative marketing, strategic partnerships, and destination branding. By working closely with government agencies, airlines, hotel operators, tourism stakeholders, and the private sector, the organization has helped elevate Puerto Rico’s international visibility while supporting record tourism performance.

Developers such as PRISA Group have also contributed significantly to this transformation. For more than three decades, PRISA has developed sustainable residential communities and luxury hospitality projects throughout Puerto Rico, demonstrating how thoughtful planning and long-term investment can strengthen both communities and the visitor experience.

AG&T’s Perspective

For more than three decades, AG&T has had the privilege of participating in Puerto Rico’s evolution.

Our work has extended beyond real estate advisory services to include market research, investment strategy, hospitality consulting, educational programming, and thought leadership designed to strengthen Puerto Rico’s connections with investors, developers, lenders, and institutional capital throughout the United States and internationally.

We believe Puerto Rico’s greatest opportunity lies not simply in recovering from past challenges, but in building a more resilient, diversified, and globally competitive economy.

Hospitality plays a central role in that vision.

It creates jobs, attracts international investment, supports local businesses, enhances infrastructure, and showcases Puerto Rico’s extraordinary culture to millions of visitors each year.

The future of Puerto Rico will be built through collaboration among government, private enterprise, developers, investors, entrepreneurs, and communities working toward a common goal.

This conversation with Discover Puerto Rico and PRISA Group reflects that shared commitment—and our collective belief that Puerto Rico’s best chapter is still ahead.

We invite you to watch the video and discover why so many investors, developers, and hospitality leaders believe that Puerto Rico’s time is now.

State of the Caribbean Hospitality Market: Capital Markets, Lending, and the Road to Recovery

State of the Caribbean Hospitality Market: Capital Markets, Lending, and the Road to Recovery

On March 16, 2021, at a time when much of the global hospitality industry remained in crisis, the Urban Land Institute Caribbean Council convened one of its most comprehensive discussions on the future of Caribbean tourism and hotel investment.

The webinar, “State of the Caribbean Marketplace,” brought together an exceptional panel of leaders representing institutional lending, development finance, hotel brokerage, destination marketing, and investment to examine the unprecedented challenges facing the hospitality sector and, more importantly, how the industry could emerge stronger.

Moderated by Adam Greenfader, Managing Partner of AG&T and Chair of the ULI Caribbean Council, the discussion featured:

  • Juan Corvinas Solans, Managing Director, Head of International Hotel Finance

  • Rogerio Basso, Head of Tourism, IDB Invest

  • Alexandra Lalos, hospitality investment professional

  • Christian Charre, Senior Vice President, CBRE Hotels

  • Brad Dean, CEO, Discover Puerto Rico

Rather than focusing solely on the immediate effects of COVID-19, the panel explored the deeper structural changes taking place across the hospitality industry and capital markets. The discussion provided valuable insights into lender responsibilities, investor behavior, hotel valuations, operational resilience, and the future of Caribbean tourism.

A Crisis Unlike Any Other

One of the central themes of the conversation was why COVID-19 differed fundamentally from the Global Financial Crisis of 2008–2009.

While both crises placed tremendous pressure on the hospitality industry, their underlying causes—and therefore the appropriate responses—were entirely different.

The Global Financial Crisis originated within the financial system itself. Excessive leverage, declining real estate values, and failures in the banking sector led to a widespread credit contraction. Liquidity evaporated, financing became scarce, and many otherwise viable projects were unable to refinance their debt. Banks faced solvency concerns, and distressed asset sales became commonplace as lenders worked through troubled portfolios.

COVID-19 presented an entirely different challenge.

Hotels did not fail because of poor underwriting or excessive leverage. In many cases, they entered 2020 with healthy balance sheets, strong occupancies, and positive cash flow. Instead, the pandemic abruptly halted global travel through government-imposed restrictions and public health measures. Demand disappeared almost overnight, not because travelers had lost interest in tourism, but because they simply could not travel.

This distinction fundamentally changed the role of financial institutions.

The Responsibility of Lenders During Extraordinary Times

One of the most compelling discussions centered on the responsibilities of lenders during a crisis that was not caused by borrowers.

Panelists emphasized that traditional loan enforcement strategies would not serve either lenders or borrowers under these unprecedented circumstances.

Instead, many financial institutions adopted a collaborative approach that focused on preserving long-term asset value rather than maximizing short-term recoveries.

Throughout the Caribbean and internationally, lenders worked closely with hotel owners to provide temporary payment deferrals, covenant waivers, loan modifications, maturity extensions, and other restructuring solutions designed to bridge the industry through the temporary disruption.

This represented a significant evolution in lender philosophy.

Rather than forcing widespread foreclosures, financial institutions recognized that preserving high-quality hospitality assets would ultimately benefit borrowers, lenders, investors, employees, and local economies alike.

The discussion highlighted an important lesson from the Global Financial Crisis: unnecessary liquidations often destroy long-term value. In contrast, patience and partnership can preserve both businesses and communities during periods of extraordinary uncertainty.

Capital Never Left the Market

Another important takeaway was that while travel had stopped, investment capital had not.

Institutional investors, private equity firms, family offices, sovereign wealth funds, and hospitality-focused lenders continued to study the market throughout the pandemic.

Many viewed the crisis as a temporary interruption rather than a permanent impairment of Caribbean tourism.

The panel discussed how sophisticated investors were actively preparing for recovery by evaluating acquisition opportunities, recapitalizations, refinancing transactions, and development sites well before travel resumed.

This confidence reflected the industry’s belief that the Caribbean’s long-term fundamentals remained intact:

  • World-class tourism destinations

  • Limited beachfront supply

  • Strong luxury demand

  • Growing interest in wellness and experiential travel

  • Continued expansion by international hotel brands

  • Attractive long-term demographic trends

As history has shown, many of these investors were well positioned to participate in one of the strongest tourism recoveries in the world.

The Evolution of Hotel Finance

The conversation also explored how financing structures were evolving.

Lenders increasingly emphasized sponsor quality, operational expertise, liquidity, and business continuity planning alongside traditional underwriting metrics.

Hotel operators were expected to demonstrate greater flexibility in managing costs, staffing, technology adoption, and guest experience.

Developers likewise began integrating resilient design, sustainability, wellness amenities, and mixed-use programming into new projects, recognizing that these features would become increasingly important to both guests and capital providers.

The pandemic accelerated trends that were already reshaping hospitality finance.

A More Sophisticated Investment Environment

Rogerio Basso provided valuable insights into the role of development finance institutions in supporting tourism throughout Latin America and the Caribbean.

Unlike traditional commercial lenders, multilateral development banks often provide patient capital that can continue flowing during periods of market uncertainty. Their participation not only supplies financing but also reinforces investor confidence, promotes sustainable development, and encourages higher environmental and governance standards.

Christian Charre shared perspectives from the hotel transaction market, illustrating how valuation methodologies were adapting in response to temporary operating disruptions. Rather than relying solely on current cash flow, investors increasingly focused on normalized performance and long-term replacement value.

Brad Dean discussed the remarkable resilience of travel demand and emphasized that tourism remained one of the world’s most powerful economic engines. While the pandemic temporarily interrupted mobility, the human desire to travel, connect, and experience new destinations remained fundamentally unchanged.

Looking Back

Several years later, many of the observations shared during this discussion proved remarkably accurate.

The Caribbean experienced one of the fastest tourism recoveries globally. Hotel occupancies rebounded, average daily rates reached record levels in many destinations, institutional investment returned, branded residences flourished, and major international hotel companies accelerated expansion throughout the region.

Perhaps most importantly, the industry demonstrated that collaboration among lenders, investors, operators, governments, and development institutions could preserve long-term value even during periods of extraordinary disruption.

AG&T’s Commitment to Caribbean Thought Leadership

The State of the Caribbean Marketplace webinar reflected AG&T’s broader commitment to advancing meaningful conversations about the future of Caribbean real estate and hospitality.

Through its leadership within the Urban Land Institute Caribbean Council, collaborations with industry organizations, and partnerships with public and private sector leaders, AG&T has consistently created forums where investors, lenders, developers, hotel operators, policymakers, and academics can exchange ideas and shape the future of the region.

The conversation was never simply about surviving the pandemic.

It was about understanding how crises reshape industries, how responsible lending preserves markets, and how thoughtful leadership can position Caribbean hospitality not merely for recovery, but for long-term growth.

The lessons remain just as relevant today. Strong destinations are built not only through exceptional hotels and visionary developments, but through resilient financial systems, collaborative partnerships, and leaders willing to think beyond the next business cycle.

Puerto Rico’s Gets A Hyatt Regency

 

 

Governor Announces Puerto Rico’s First Hyatt Regency

The Weekly Journal Staff 6-4-19

Gov. Ricardo Rosselló announced that Gran Meliá Hotel was bought by Monarch Alternative Capital in partnership with Royal Palm Companies and Ambridge Hospitality.  Together they will rebrand and relaunch the hotel as the Hyatt Regency Grand Reserve. The governor announced that the developers are contemplating a 10-year master plan. This will include  six hotels in the Grand Reserve (Coco Beach) peninsula in Río Grande, of which three are expected to be opening by 2022. “Transactions such as these that are happening now validate that our commitment to tourism is a successful one, and there is a positive environment for investment,” Rosselló said at the 41st International Hospitality Industry Investment Conference by New York University (NYU)The governor added, “we have managed to streamline processes to grant tax benefits and permits, which proves that this administration maintains a bureaucratic battle so that the private sector may have better investment opportunities.”

New Project

The Hyatt Regency Grand Reserve Resort will have five new restaurants and will create roughly 200 new jobs. The average rate is expected to fluctuate by $300 per night. During his presentation, Rosselló revealed blueprints and mockups for the property. He stressed that Puerto Rico’s “fertile and positive” environment for investments in the hotel industry.  The Hyatt Regency Coco Beach Resort is part of a $120 million deal made possible through an agreement with the Puerto Rico Tourism Co. (PRTC), which granted tax credits conforming to the P.R. Tourism Development Act (Act No. 74-2010). Of the total investment, $100 million correspond to development costs to elevate the property to Hyatt’s luxury standards. The PRTC has been working on this business deal along investors for several months. PRTC Executive Director Carla Campos assures that Tourism is focused on increasing the island’s hotel inventory in the short term, emphasizing Puerto Rico’s “competitive and incomparable” investment advantages.

After damages caused by Hurricane Maria in 2017, Monarch Alternative Capital, which already had interests in the peninsula, seized the opportunity to acquire the Gran Meliá Resort, with 486 rooms, 135 bedroom units, and 14 more terrain acres. In order to proceed with the transaction, Monarch made a conjoint agreement with Royal Palm Companies and Ambridge Hospitality. According to Campos, this project makes part of a “long-term master plan” that seeks to add 2,500 new rooms to the island’s hotel inventory and 1,500 new jobs. “This will result in a total investment of roughly $1.5 billion, when the six hotels are finished,” she added. Both the governor and the PRTC executive director stressed Puerto Rico’s strategic position as a connector between the United States and Latin America and the island’s structural reforms, which they claim positions Puerto Rico as the most competitive U.S. jurisdiction for hotel investment.

The officials also highlighted the investment tools that provide a combination of tax benefits at state level, in addition to the competitive advantage of being almost entirely eligible for certain benefits and exemptions under the Opportunity Zones incentive as included in the U.S. Tax Cuts and Jobs Act of 2017. 

For more information on Caribbean hospitality projects, contact AG&T. 

Creating a Forum for Caribbean Thought Leadership: The First ULI Caribbean Roundtable

Creating a Forum for Caribbean Thought Leadership: The First ULI Caribbean Roundtable

 

Great ideas rarely emerge in isolation. They are born through conversation, collaboration, and the willingness to bring together people with different perspectives to solve shared challenges.

That belief inspired the launch of the ULI Caribbean Roundtable, an initiative created to establish a regular forum where leaders from across the Caribbean real estate, hospitality, finance, planning, and development industries could exchange ideas and discuss the opportunities shaping the region’s future.

Chaired by Adam Greenfader, Chairman of AG&T and then Chair of the ULI Southeast Florida/Caribbean Council, the inaugural Roundtable brought together a diverse group of developers, investors, architects, financial advisors, and industry leaders committed to advancing thoughtful, sustainable growth throughout the Caribbean.

Among the featured speakers were:

  • Emilio Colón Zavala, President, Puerto Rico Builders Association

  • Ricardo Álvarez-Díaz, Founder and CEO, Álvarez-Díaz & Villalón (AD&V)

  • Robbie Karver, Ernst & Young (EY), Hospitality Advisory

The event was made possible through the collaboration of the Urban Land Institute Southeast Florida/Caribbean District Council and its outstanding leadership team, whose commitment helped establish what would become an ongoing series of conversations focused on the future of Caribbean development.

A Region Entering a New Chapter

The discussion took place during a pivotal moment for the Caribbean.

Only two years after Hurricanes Irma and Maria, the region was rebuilding with renewed optimism while simultaneously attracting increased interest from institutional investors, global hotel brands, and international developers.

Despite recent challenges, the panel shared a remarkably optimistic outlook.

  1. Tourism fundamentals remained strong.
  2. Airlift continued to expand.
  3. Hotel occupancy was recovering rapidly.
  4. Luxury travel demand remained resilient.
  5. Most importantly, investors continued to believe in the long-term strength of the Caribbean hospitality market.

 

Key Themes That Continue to Shape the Region

Several observations made during the Roundtable remain remarkably relevant today.

Access Drives Investment

The panel agreed that air connectivity remains one of the most important drivers of tourism and hospitality investment.

Destinations with strong international airlift continue to outperform, creating greater confidence among developers, lenders, hotel operators, and institutional investors.

The Caribbean Is Maturing

Rather than being viewed as a collection of isolated resort destinations, the Caribbean has increasingly evolved into a sophisticated investment market offering diverse opportunities across hospitality, branded residences, mixed-use development, marinas, logistics, and infrastructure.

This maturation has attracted increasingly sophisticated sources of capital seeking long-term investment opportunities.

Puerto Rico’s Competitive Position

The discussion also highlighted Puerto Rico’s unique advantages.

Federal disaster recovery funding, Opportunity Zones, tourism incentives, and the island’s attractive tax framework were already positioning Puerto Rico for renewed investment.

Many of those early observations have since materialized, with Puerto Rico experiencing record tourism performance, significant hospitality investment, and growing institutional interest.

Resilience Creates Value

One of the most encouraging conclusions reached during the Roundtable was that resilience does not necessarily reduce investment returns.

Developers increasingly recognized that resilient design, stronger construction standards, and sustainable planning can enhance long-term asset performance while reducing future risk.

Today, resilience has become a central component of hospitality development throughout the Caribbean.

Building More Than Conversations

Looking back, the greatest achievement of the Caribbean Roundtable was not any single discussion.

It was the creation of an ongoing community.

Over the following years, the Roundtable welcomed leaders from organizations including Hilton, CBRE Hotels, IDB Invest, Discover Puerto Rico, Apple Leisure Group, Sculptor Real Estate, major financial institutions, developers, architects, government agencies, and global investors.

Each conversation expanded the dialogue around the issues shaping Caribbean development—from hospitality and branded residences to climate resilience, institutional capital, infrastructure, manufacturing, tourism, and public-private partnerships.

AG&T’s Perspective

For AG&T, organizing the Caribbean Roundtable reflected a long-standing philosophy.

Economic development begins by bringing people together.

Throughout our history, we have sought to connect government leaders, investors, developers, hotel brands, universities, planners, architects, financial institutions, and entrepreneurs around one common objective: creating a stronger, more resilient Caribbean.

The Roundtable became one of many platforms through which those conversations could occur.

Today, those discussions continue to influence the way we think about hospitality, resilience, investment, and sustainable development across the region.

Because while individual projects may define skylines, it is collaboration that ultimately shapes the future of communities.

Sustainability at the heart of hotel design in the future

Green Hotels

Sustainability has been a buzzword within the design community, and hoteliers have been latching onto the idea of the past number of years

Sustainability has long been a buzzword within the design community, and hoteliers in particular have been latching onto the idea of the past number of years. Not only is it a response to an increased awareness of climate change and the impact we as humans, especially those working in one aspect of the construction industry, have on the planet, but it is also a response to client demand, with more and more guests desiring sustainable tourism as a requirement in their holidays. An annual competition run by hotel consultancy firm the John Hardy Group called Radical Innovation Award takes submissions for innovative hotel designs that reimagine the hospitality experience, and this year’s entries and winners point to a significant upswing in sustainable hospitality that could well be the future of the industry.

The award has singled out a number of visionary projects as finalists, but many of the entries proposed radical ideas that threw out the rulebook of hospitality design. A common theme was that of sustainability, both in an environmentally friendly sense, but also in a cultural sense, where local culture and art is celebrated and promoted. This also points to recent trends in hospitality where local experiences are being sought by guests wishing to engage more with the place and people they are visiting.

Green or garden hotels were a big feature of a number of entries. Canadian firm Arno Matis Architecture proposed a project entitled the “Vertical Micro-Climate Hotel”, whose concept is to make the outdoor areas of hotels located in the harsh climates of North America habitable all year round. One of the features of this hotel was the use of heliostat technology, a mirroring system which reflects sun back into certain parts of the building as required so as to make them habitable even in colder weather conditions. EoA’s submission involved suspending hotel facilities from a treetop by using a system of cables to hold rooms in tent-form above a trampoline-like platform, giving the hotel a very small footprint above the forest floor and re-orientating the guest’s field of vision to that from the tree canopy. A Dutch architecture student submitted a project that he had built in his mother’s back garden which connects guests to nature while allowing them to sleep in a sustainably built and naturally ventilated structure.

The culturally sustainable aspect came in the form of the currently-operational Play Design Hotel in Taiwan, which champions local artists and designers by installing their creations into hotel rooms and encouraging guest to interact with them. The idea came about after the developer noticed a lot of his artist friends were having to go abroad to showcase their designs, and he thought that it would be better to not only exhibit the work locally in hotels so that international guests could see them, but also to cultivate an environment of design engagement within the hotels themselves. “I want people to experience the culture of this country and played a lot with the idea of using the hotel as a portal for people who want to learn about Taiwanese design, a space that is furnished with all of these local designers’ work. So, their work is not only shown but so it’s experienced. Design isn’t something you only put in a museum or gallery. It should be used. It’s for your everyday use,” says hotelier Ting-Han Chen.

 

Article by Hospitality.net.