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FOR IMMEDIATE RELEASE

Adam Greenfader Releases Why Puerto Rico Now: A Masterplan for Resurgence, Resiliency, and Long-Term Economic Growth

A forward-looking vision for Puerto Rico’s economic future through resilience, innovation, and sustainable development.

MIAMI, FLORIDA — November 2, 2022 — Real estate developer, author, and Caribbean thought leader Adam Greenfader announces the release of his new book, Why Puerto Rico Now: A Masterplan for Resurgence, Resiliency, and Long-Term Economic Growth—a comprehensive vision for building a stronger, more resilient, and globally competitive Puerto Rico.

Rather than focusing solely on recovery from past crises, the book presents a long-term strategy for transforming Puerto Rico into one of the Caribbean’s leading centers for innovation, hospitality, manufacturing, renewable energy, entrepreneurship, and sustainable economic development.

The inspiration for the book is deeply personal.

Having lived in Puerto Rico for twenty-five years, Greenfader experienced firsthand the island’s extraordinary resilience through economic recession, hurricanes, earthquakes, and the COVID-19 pandemic. The fifth anniversary of Hurricanes Irma and Maria served as a reminder that rebuilding cannot simply restore what once existed—it must create a stronger foundation for future generations.

“The question is no longer how Puerto Rico recovers,” says Greenfader. “The question is how Puerto Rico can emerge as one of the most innovative, resilient, and economically competitive jurisdictions in the Americas.”

Drawing upon more than three decades of experience and participation in over $2 billion of residential, hospitality, and mixed-use development projects throughout Puerto Rico and the Caribbean, Greenfader explores the opportunities created by federal reconstruction investment, strategic tax incentives, advanced manufacturing, technology, hospitality, renewable energy, and the island’s unique position as a bridge between the United States, Latin America, and the Caribbean.

The book argues that while federal recovery funding and investment incentives have accelerated Puerto Rico’s economic momentum, lasting prosperity will depend upon creating a diversified economy driven by private investment, entrepreneurship, innovation, education, and sustainable development.

Throughout its chapters, Why Puerto Rico Now presents practical ideas alongside bold long-term concepts designed to stimulate discussion among business leaders, policymakers, developers, entrepreneurs, investors, students, and members of the Puerto Rican diaspora.

The book is intended not only for the more than three million people who call Puerto Rico home, but also for the millions of Puerto Ricans living throughout the continental United States who remain deeply connected to the island’s future. It also serves as a resource for investors, entrepreneurs, developers, and business leaders exploring opportunities within one of the Caribbean’s most dynamic economies.

Adam Greenfader officially launched Why Puerto Rico Now during the Puerto Rico Builders Association’s Annual Convention in San Juan, bringing together leaders from government, finance, construction, hospitality, and real estate to discuss the island’s next chapter of economic growth.

Today, the book continues to contribute to conversations surrounding Puerto Rico’s future through conferences, universities, investment forums, industry organizations, and thought leadership initiatives throughout the Caribbean and the mainland United States.

About the Author

Adam Greenfader is Chairman of AG&T, a Miami-based real estate development and capital advisory firm specializing in hospitality, residential, mixed-use, and island developments throughout Puerto Rico, the Caribbean, and Latin America. Founded in 1998, AG&T has participated in more than 55 development projects with an aggregate value exceeding $2 billion.

A recognized speaker on Caribbean real estate, hospitality investment, resilience, and economic development, Greenfader has organized numerous investment conferences and educational forums designed to strengthen economic ties between Puerto Rico, the Caribbean, and the U.S. mainland. He previously served as Chair of the Urban Land Institute Caribbean Council and has been an active member of the Puerto Rico Builders Association since 1993.

Greenfader earned a Master of Real Estate Development degree from the University of Southern California, a Bachelor of Arts in Government from Clark University, and completed studies at the Université de la Sorbonne in Paris. He is also an accomplished photographer, author, and mentor to graduate students in the University of Miami Master of Real Estate Development + Urbanism program.

His work continues to focus on resilient communities, regenerative hospitality, sustainable development, and creating long-term economic opportunities throughout the Caribbean.

For more information about Why Puerto Rico Now, visit www.whypuertoriconow.com.